A redesigned onboarding that took sign-up completion from 1% to 70%
Reducing sign-up drop-offs and speeding up access with a simpler flow and Google sign-in.

who loves to make room for people in a world full of interfaces.
I’ve got 10 years across UX, product, and visual design, having shipped real products used by thousands of people for big brands such as Coca-Cola, Red Bull, PepsiCo and Shell.
explore my selected workReducing sign-up drop-offs and speeding up access with a simpler flow and Google sign-in.

Adding an extra layer of security without turning verification into a frustrating extra step.

Making it easier to spot, compare, and choose nearby surveys.

Moving optional profile details out of sign-up and showing users why completing them matters.

I’ve worked across SaaS, cloud-based and internal products, as well as visual design,
creating experiences that live across different platforms and contexts.